Springing forth from the mind of Pietro Turri, a company was founded in 1925 that was destined to become a leader in the field of interior furnishing in less than half a century’s time. Its growing success is due to its precise position in the market. Turri proposes classic and contemporary furniture as both a tradition and a philosophy. Every single piece of furniture made by the company, from the very first chest of drawers in 1925 up to the most current production, has been a summary of three simple, basic concepts: originality, authenticity, and uniqueness.
Today
Time changes and so too do strategies, as a natural consequence to the inevitable evolution of global markets and the sensitivity of its consumers. Turri’s strategies also change: having gained international recognition for originality, uniqueness and quality, the Company is ready for a new challenge by approaching unexplored markets. A massive business operation, which over the next few years, foresees a change in the corporate set up towards a more contemporary identity, aiming at a new target, with a different approach to the product and more evolved marketing and a new model of communication.
Today
Time changes and so too do strategies, as a natural consequence to the inevitable evolution of global markets and the sensitivity of its consumers. Turri’s strategies also change: having gained international recognition for originality, uniqueness and quality, the Company is ready for a new challenge by approaching unexplored markets. A massive business operation, which over the next few years, foresees a change in the corporate set up towards a more contemporary identity, aiming at a new target, with a different approach to the product and more evolved marketing and a new model of communication.
Tomorrow
The Turri of tomorrow has already begun, like all things, ready to surprise las all extraordinary things and at the same time, unexpected. We speak to Andrea Turri about this, the entrepreneur who wanted to give a signal to the world of interior design.
